Skill Studio

For marketing teams, made with care

Teach Claude your brand.

Answer a series of friendly questions — about ten minutes, no technical anything — and you'll walk away with a custom skill your whole team can install and use.

Your answers stay on this computer until you download your skill.

01 Your brand

What's your brand called?

Just the name your team uses every day.

02 Your home online optional

Where can people find you?

Your website is enough — Claude will treat it as the public face of the brand.

03 What you do

Describe what your brand does — in a sentence or two.

Write it like you'd explain it to a friend. No need to be polished.

04 Your mission

Why does your brand exist?

If you have a mission statement, paste it here. If not, just say — in plain words — why the company was started and what it's trying to change.

05 Your people

Let's meet three of your customers.

Marketing works when you can picture a real person. Sketch the three people you talk to most — broad strokes are perfect, but give each one an age range and income so the writing can meet them where they are.

06 Brand adjectives · part one

Which of these feel like your brand?

Pick up to six that describe who you are — and who you want to be. Trust your gut.

07 Brand adjectives · part two

And which are you definitely not?

Just as important. Pick up to six words your brand should never be mistaken for.

08 Tone optional

Where does your tone sit?

Slide each one to where your brand lives. Leave any you're unsure about untouched — that's fine.

09 Positioning optional

Let's sharpen what makes you different.

Fill in the blanks below — rough is fine, honest is better. This becomes the backbone of every claim the skill makes.

For , your brand is the that , because .

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10 Everyday work

What will your team use this for?

Choose everything that applies — more is fine.

11 House rules optional

Any rules the writing must follow?

Words to avoid, legal lines to include, "always call it X, never Y" — anything your team gets told in reviews. Totally fine to skip.

12 Brand files optional

Now, share the good stuff.

Drop files into whichever piles apply — Claude reads each pile differently. PDFs, Word docs, text files, images… all welcome.

Brand guidelines

Style guides, logo rules, color & voice docs — the official word.

Drag files here or browse

    Great design examples

    Past work that looks right — ads, layouts, social graphics you're proud of.

    Drag files here or browse

      Great writing & copy examples

      Past work that sounds right — your best emails, posts, and pages.

      Drag files here or browse

        13 One last look

        Here's your skill. Look right?

        Tap any answer to change it.

        A second pair of eyes optional

        Claude can tighten your answers into clearer instructions — same meaning, sharper wording. Nothing changes unless you approve it.

        Your skill is ready.

        Beautifully packaged, with instructions tucked inside.

        Installing takes about a minute

        1. Unzip the file you just downloaded — there's a folder inside.
        2. Using claude.ai or the Claude desktop app? Go to Settings → Capabilities → Skills and upload the zip. Done.
        3. Using Claude Code? Copy the folder into .claude/skills/ inside your project (or ~/.claude/skills/ for everywhere). Done.

        The same instructions are inside the zip as READ-ME-FIRST.md — share the zip with your team and they can install it too.